HOW CAN TRANSFORM THE BUSINESS TODAY? TRENDS OF BUSINESS TRANSFORMATION WITH SAP SOFTWARE SOLUTIONS

Authors

  • Anna Golovkova University Paris-Dauphine, Master Business Consulting & Information Technology SAP France, Intern, Program & Value Management Office, BTS, France

DOI:

https://doi.org/10.15802/pte.v0i4.19298

Keywords:

transformation, business, changes, corporate culture, process, technology, SAP

Abstract

In this paper we analyze trends in business transformation and identify the reasons why customers choose SAP. Our central argument is that if you want to transform effectively your business you must base on customers’ expectations. For develop this article, we used a review of information on SAP corporate site. Also we analyzed online customer behavior based on qualitative and quantitative researches.

References

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BTUYAT C. (1993), Création d’entreprise : contribution épistémologique et modélisation, Thèse de doctorat en Sciences de gestion, université Pierre Mendes France de Grenoble, 431p.

COOPER A. C. (2003), The past, the present and the future. In Z.J. Acs & D.B. Audretsch (Eds) Handbook of Entrepreneurship Research, Dordrecht N.L. Kluwer.

HLADY-RISPAL M. (2002), La méthode des cas : application à la recherche en gestion, Deboek.

SAP Corporate Portal - https://portal.wdf.sap.corp/

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Issue

No. 4 (2012)

Section

Статті

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