Forming of competitive edges of enterprise taking into account external and internal environment
DOI:
https://doi.org/10.15802/pte.v0i6.23038Keywords:
competition, SWOT, matrix potential advantages, rangingAbstract
Entry: In the article scientific knowledge will be systematized about the methods of researches of competitive edges. In the existent variety of methodologies and models, oriented to the classic market tool and on a resource base, by an author approaches which assume the most wide look to the problem were distinguished. Aim of work - strukturs the basic factors of creation of competitive edges of subdivisions of companies - natural monopolists . Results: the complex of organizationally - economic measures, sent to achieving of companies - natural monopolists on the whole at the local market is systematized. Conclusions: possibilities of exposure of potential competitive edges are described, matrices of SWOT based on a synthesis, models of competition in industry and chain of values of М. Porter.